How To Facilitate Donations During Holiday Season 2020
- Sarah Bear @ Geenees
- Oct 12, 2020
- 3 min read
Updated: Oct 14, 2020
As the world deals with the COVID-19 pandemic, giving gifts to families in need and donating to nonprofits has become increasingly important. The 2020 holiday season presents a new challenge to the donations process, as nonprofits must continue to facilitate their donations within the confines of our current reality.
That’s where Geenees comes in!
Geenees is an online platform that can help your nonprofit attract new donors and facilitate an easy, contactless donation process this holiday season. The individuals and families you support will create wishlists of items they actually need, so donations can have direct and valuable impact.
What challenges are nonprofits facing with their donation process this year?
Donor fatigue
As the holiday season approaches, donor fatigue is a big concern for nonprofits. According to the Canada Helps 2020 Global Trends in Giving Report, 57% of over 7000 donors surveyed report being part of a recurring donations program. Donors want to contribute in a way that’s meaningful, but many don’t have the time to dedicate to do so in a non-automated way.
Limited capacity
Nonprofits have limited capacity to support and streamline multiple initiatives at once during the holiday season, especially in a year like this one, when resources and personnel are less accessible.
Contactless donations
Nonprofits are also facing the reality of having to facilitate donations while maintaining the important safety protocols that come with COVID-19.
How Can Geenees Help?
Donors will feel the impact of personalized donations and save time
Geenees offers a meaningful and user-friendly donation solution for donors. Donors can scroll through families’ wishlists and select the exact donation that they would like to make. This keeps donors engaged as they can donate within their own means, and it fosters personal connections with gift receivers. Donors can see exactly where their donations are going and what they do for the families and individuals they support.
And the best part is, this can all be done in minutes through the Geenees app.
Making the donation process more accessible and impactful from the donor point of view generates more repeat participation and combats donor fatigue.
Nonprofits can save time by facilitating many initiatives at once
Geenees provides your organization with the option to run fundraising campaigns at your own speed and entirely online through our app and web browser. Your organization can fundraise for specific initiatives, such as laptops for school children, or donations for grocery gift cards, which gives families and individuals the freedom to choose which items they need the most.
Geenees also provides the freedom to fundraise for specific, pre-existing fundraising campaigns that your organization might have, like hampers during the holiday season, or a winter clothing drive.
With Geenees, nonprofits will get their valuable time back by streamlining initiatives all in one place.
Donations are entirely contactless
According to the Canada Helps 2020 Global Trends in Giving Report, 63% of donors surveyed prefer to donate online even in a non-COVID-19 world. This year, donating online is a must for many.
Geenees is 100% digital for nonprofits, the families they support and donors. Geenees integrates with Amazon.ca and Stripe.com, so purchases and payments are processed entirely online, and gifts are sent directly to families and individuals. From start to finish, facilitating donations with Geenees is entirely contactless.
Ready to simplify your donation process?
If you’re ready to learn more about how Geenees can help your nonprofit, check out our website or reach out to our Community Engagement Lead, Jyoti (jyotim@geenees.co) for more info.
If you’re ready to get your organization prepared for the 2020 Holiday Season, sign up to be listed on Geenees today! (https://www.social.geenees.co/for-nonprofits)
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